SEO is wide and there are so many aspects that you need to consider for achieving the desired results. When most people begin with the optimization process, they often get overwhelmed by the fact that how to measure the RoI correctly and what are the key KPIs. To simplify this KPIs process, we have listed the top five metrics that you should be tracking to gauge the performance.
So, if you are getting started with SEO and searching for precise KPIs, then this post will be very beneficial for you. On the other hand, if you are an SEO reseller, you can make sure that the company is covering these results.
Table of Contents
1. Organic traffic and sessions
The first most important key performance indicator is how much organic traffic is coming on your website and how it’s growing. Keeping track of organic sessions on your website gives you better insights on how your overall SEO is working. One organic is counted when a user visits your website, takes some action, and then leaves the site. This is counted as a single session and a user can have multiple sessions.
Dig down into your Google Analytics to check the number of new sessions and compare them on a weekly or monthly basis. If the organic sessions are growing, it means the keywords optimization and other activities are working correctly for your site. More organic sessions mean more potential customers are interacting with your brands.
2. Keywords ranking
Keywords are on top priority for any SEO campaign and you have to keep track of them for a better KPI-based analysis. Check out for how many keywords your website is ranking and also check their ranking positions.
If all the keywords are ranking on the second or third pages of the search results, you need to improve your SEO strategy. The KPI for measuring keywords success is by checking how many keywords are ranking on the first page. You should aim for ranking the maximum number of keywords on the first page of search results. For doing this, you can also conduct a competitor analysis and check how they are ranking their keywords and what are the things that you can improve.
3. Number of conversions
Be it an offline business or an Internet-based online business, every industry boils down to one common point– sales. You keep preparing a KPI that will give you a perspective over how well the website is converting the visitors. Along with this, you also need to check how many business leads your organic SEO is bringing to you.
Conversions could be of many types— be it direct sales, Facebook page likes, email sign up, and more. You need to have different types of conversion KPIs to gauge the performance better. If you are a startup and just launched the site, your KPI should be based on brand awareness activities and active leads on your site. And, on the other hand, if you are a small or medium-sized business, your KPI should be based on how the conversions are growing on a weekly, monthly, and yearly basis.
4. Bounce rate
Now all rates are good when they are high and bounce rate is among those. Bounce rate KPI tells you how many people visited your sites and they bounced back as they didn’t find what they were searching for. A higher bounce rate is a major signal to the search engines that the content or user experience is poor on the site. Extreme higher bounce rate directly affects the organic traffic and search rankings.
If you notice that any page of your website or the average bounce rate is above 50, then you need to dig down into your analytics. Search for pages that have a higher bounce rate and figure out how to bring it down. In such conditions, it’s always better to hire a good SEO company that can perform a complete audit and fix the higher bounce rate.
5. Page load time
Last but the most pivotal KPI that no website owner should miss is the average page load time of your site. An average user bounce backs from the website if it takes more than 3-4 seconds to load completely. With such a complex competition, it becomes important to check how many pages are failing in these criteria.
Use any paid or free tool to scan your site for page speed and list down all the suggested improvements. Try to apply all the given suggestions to achieve an excellently fast website as it will improve the overall user experience and also boost SEO rankings. You can also take the help of a professional SEO company and they will help you in improving the overall page load time.
These were the top five SEO key performance indicators that you should be following to review the SEO performance in a more effective way. Try to follow all the SEO KPIs to ensure you thrive online and bring more conversions.