July 10, 2024

Here are the reasons why Oppo mobiles are so cheap even with better specs

Oppo mobiles

Oppo mobiles

Here is how Oppo manages to offer high-quality phones even at lower rates. Oppo mobiles buyers are demanding, including buyers who seek budget models. Across the market, there is a demand for sizable RAM so that the user can multitask with ease, good internal storage for saving one’s treasured memories and important documents, and an octa-core processor to ensure that users can switch between tasks easily, due to multiple cores being able to process a correspondingly higher number of instructions.


Users also want powerful batteries and an avant-garde camera configuration that delivers excellent shots. Oppo phone prices are often competitive, and a delight for smartphone buyers on a budget.


To get a picture of the Oppo price-features mix, especially in the budget segment, let us take the example of Oppo A53’s price, which hovers between Rs. 13,000 and Rs. Rs 15,500. This smartphone comes with all the amazing features that one might expect from a high-end smartphone. A 16MP selfie shooter is complemented by a triple-rear camera configuration of 16MP + 2MP + 2MP.


While the Oppo A53’s price might be relatively less, the smartphone’s display and battery are decidedly big. It comes with a 5000 mAh battery (with an 18W fast charger to match), and a 6.5-inch display. The smartphone runs on a 1.8GHz Qualcomm Snapdragon 460 octa-core processor.


Besides that, the Oppo A53 even boasts the Adreno 610 GPU, and 256GB microSD card capability, which are essential for gaming. The device comes with 4GB RAM that allows for smooth multitasking, and it also offers 64GB of internal storage for the user’s personal files.


As you may have noticed, the delightful array of top-of-the-line features has had no bearing on the Oppo A53 price. It is unarguably affordable. So how does the brand manage such superlative value-for-money phones? Is there a catch? The answer is a little complex, so strap in.


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Business model


Oppo manufactures and retails a large number of phones at various price points. The brand has shown a definite keenness to be present in all price segments. A lot of brands that target multiple segments will usually aim for higher profits in some segments while settling for lower profits in other segments.


Oppo clocks higher profits rumored to be upwards of 25%, on its high-end models. As a result, it is able to offset lower profits registered on budget-range models. Oppo phone prices are not always low. For example, the X52 is an Oppo phone priced at approximately Rs. 64,000.


Of course, it offers headline-making features to justify its price tag. These include 12GB RAM, 65W fast charging (that allegedly charges the phone in 10 minutes), and a rear camera configuration of 48MP + 12MP + 12MP, with a 32 MP front camera. There is an Oppo phone priced right for you, no matter your pocket size.


Sales model


Oppo sells a large number of smartphones online. Flash sales are very common when a new Oppo phone is launched. This, as one can imagine, plays a role in helping the brand reduce its costs, which in turn translates to better Oppo phone prices. This is of course true for most smartphone manufacturers.


The catch


Users also often wonder if inferior materials are used to ensure low-cost smartphones. The answer is that most electronics today are built to last until they outlast their relevance.


With technology evolving at the speed that it is at present, mobile users too typically display a higher turnover of smartphones, and as a result, companies make phones that last as long as users usually intend to use them for, which is usually about 18 – 24 months on the higher side.


You can select from a wide range of smartphones from Oppo, and all the best smartphone brands on the Bajaj Finserv EMI Store. Simply browse and choose a model, and bring home your dream smartphone today!